I am putting stuff together and this is the sort of lines I am thinking of.
These subjects are related so as I am thinking it through stuff comes up that really is in either, Dan, Louie or Craigs area so I have listed what those things are.
So these are the type of questions I have been thinking of:-
Martin - SEO
How do i get the most bang for my buck?
what are the different techniques available? which are one off activities and which are ongoing?
how complicated are they and what do they cost?
how much will these different techniques cost compared to other marketing costs?
What are the keywords that need to be optimized for? (run a pay per click campaign first to find out)
And then for you guys:-
For Dan there really is 2 sides, which is the one I was thinking about originally which was all about analysing looking (or seach ) behaviour as a person doing the looking and then there is the other side which is analysing people, ie customers, or audience, or users behaviour and patterns and for this you would use Google analytics or statcounter.
So for Dan assuming you have a website and are a company that wants traffic, and you have a marketing plan running that includes SEO.
Analytics is important and you would be keen to measure the campaigns effects/success.
So:-
What does success does like? eg number of conversions for sales or page views for viral videos
How are you going to measure it?
how do i best utilise free (google analytics and statcounter), paid for ( webtrend) and internal (e.g. list of members by age or when they logged on versus when they joined ) management reporting systems and analytics packages?
Craig
What is the best way to measure the return on investment on social media?
(This is the hottest question currently being asked. Basically because companies know and hear that twitter, facebook etc are important but they are interested in money so to them trying to understand the impact of the new social media and the cost of being involved, against the benefits to their business, is what they want to know right now, TODAY)
Louie - The tinternet being global.
How do I adjust my search for different countries and cultures?
Sorting out the rest of the presentation currently
Hope that helps
These subjects are related so as I am thinking it through stuff comes up that really is in either, Dan, Louie or Craigs area so I have listed what those things are.
So these are the type of questions I have been thinking of:-
Martin - SEO
How do i get the most bang for my buck?
what are the different techniques available? which are one off activities and which are ongoing?
how complicated are they and what do they cost?
how much will these different techniques cost compared to other marketing costs?
What are the keywords that need to be optimized for? (run a pay per click campaign first to find out)
And then for you guys:-
For Dan there really is 2 sides, which is the one I was thinking about originally which was all about analysing looking (or seach ) behaviour as a person doing the looking and then there is the other side which is analysing people, ie customers, or audience, or users behaviour and patterns and for this you would use Google analytics or statcounter.
So for Dan assuming you have a website and are a company that wants traffic, and you have a marketing plan running that includes SEO.
Analytics is important and you would be keen to measure the campaigns effects/success.
So:-
What does success does like? eg number of conversions for sales or page views for viral videos
How are you going to measure it?
how do i best utilise free (google analytics and statcounter), paid for ( webtrend) and internal (e.g. list of members by age or when they logged on versus when they joined ) management reporting systems and analytics packages?
Craig
What is the best way to measure the return on investment on social media?
(This is the hottest question currently being asked. Basically because companies know and hear that twitter, facebook etc are important but they are interested in money so to them trying to understand the impact of the new social media and the cost of being involved, against the benefits to their business, is what they want to know right now, TODAY)
Louie - The tinternet being global.
How do I adjust my search for different countries and cultures?
Sorting out the rest of the presentation currently
Hope that helps
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